Undoubtedly, custom-printed file folders are more impressive than templates. They help you make more personal relations with your clients and customers. People feel more attached, resulting in more leads and increased sales. Experts say that even file folders act as a marketing element if printed and presented properly, even though not many details are mentioned on them. Most importantly, customized file folders show your dedication toward customers and clients. They feel that the business is important to you and they matter to you for growing the business. Customization gives you an upper hand, but not when you make printing mistakes. Yes, you read it right. For custom-printed file folders, people make lots of mistakes and ruin their impact. In other words, they waste their money and effort spent on file folder printing. In this post, we will discuss the common custom file folder printing mistakes.
The logo should be the focus of the file folder as you are branding your company. If the logo isn’t visible properly, the file folder will not look different. You shouldn’t place the company logo close to other design elements. Other design elements become a distraction. Sometimes, these close elements bleed together during the printing process and become distorted or fuzzy. To give attention to your logo, you should surround it with at least ¼” of whitespace. It should be at least ½” away from the edge of your folder to avoid getting it cut during printing.
People often leave the pockets blank on the file folders thinking that it will save on printing costs. But, the fact is it doesn’t save money because the folder’s pocket printing cost is included in the overall printing cost. As pocket printing is inclusive, you should try out different impressive designs. For example, you can add contact information, full-color photos, and other important content.
For custom-printed file folders, plenty of free fonts are available, but many of them require you to pay a licensing fee. Many people choose free fonts to avoid licensing fees. But, the fact is many printers don’t support them. So, before you place the order, decide on the necessary fonts along with the design files. Also, certain fonts might not reproduce nicely with your imprint method of choice. For example, delicate fonts are harder to use for embossing and foil stamping. Other than this, letters shouldn’t be too small or too close together.
Just like fonts, many images are not print-ready. Even if you pick the images from the best site, the result might not be as expected. Sometimes, these images lead to unforeseen and costly mistakes. The first thing to consider when sending images for printing is the color difference. Make sure the printer doesn’t have to convert itself to print in your colors. Other than this, you shouldn’t send low-resolution images. Images with higher resolution look better when printed. By avoiding these mistakes, we guarantee your custom-printed file folders will look the best. But, make sure you work with the right printing company.
custom-printed file folders